McFarland Insights & Innovation

About Us

McFarland Insights & Innovation is a woman-owned, custom consumer research agency with expertise in qualitative and quantitative methodology. We apply industry best practices and methodologies to deliver high value research outcomes. Experience and expertise is leveraged to turn data and insights into actionable strategies.

OUR MISSION:
McFarland Insights & Innovation believes in an insights driven approach to innovation. Our mission is to fuel the next generation of innovations with relevant consumer insights and empower businesses to offer products and services that consumers will love.

MEET OUR FOUNDER:
Jenna is a full time independent consumer research consultant, trained focus group moderator and survey design expert. She has 10 years of consumer & market insights experience working with some of the world’s largest CPG, Food & Beverage and food ingredient brands to drive consumer relevant innovations and ensure a deep understanding of industry trends. Jenna’s passion for uncovering consumer truths led her to establish McFarland Insights & Innovations so that she could share her excitement and expertise with brands, big and small.

WHO WE WORK WITH:
McFarland Insights & Innovation's clients include brands, companies, and other research agencies. We support a wide variety of industries and categories, and offer a range of services to both B2B and B2C organizations. We also proudly serve local and small businesses.

OUR SERVICES:
Visit our website to learn more about our services.